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Position: Social Media Rockstar

Term: Full Time Permanent (35 hours weekly)

Location: Winnipeg, MB

Pay: $15/hour + benefits (after 3 months)

Start Date: ASAP


Coal and Canary is looking for a permanent Social Media Superstar who lives the Coal and Canary lifestyle to be the behind the scenes of all social media platforms! 



  • Ensures consistency of brand voice across all social media platforms by working directly with Marketing Lead and company owner

  • Responsible for feed planning and posting across all social media platforms (primarily TikTok, Instagram and Facebook)

  • Write copy for all social media posts

  • Collects customer data and analyzes customer interactions, presents to Marketing Lead to improve marketing strategy

  • Grow and expand company social media presence- gains followers, increases engagement and brand awareness, etc.

  • Stays up to date with current social media trends and implements those trends into Coal and Canary’s social media presence

  • Communicate with followers across social media platforms and responds to their comments and inquiries in a timely manner

  • Develop, implement and manage our social media strategy

  • Define most important social media KPIs (KPIs provide targets for teams to shoot for, milestones to gauge progress, and insights that help people across the organization make better decisions.)

  • Measure the success of every social media campaign

  • Stay up to date with latest social media best practices and technologies and trends

  • Attend educational conferences

  • Work with copywriter and designer to ensure content is informative, appealing and consistent

  • Collaborate with Marketing, Sales and Product Development team

  • Monitor SEO and user engagement and suggest content optimization

  • Communicate with industry professionals and influencers via social media to create a strong network

  • Provide constructive feedback

  • Adhere to rules and regulations

  • Present concepts to Senior Management





  • Excellent written and oral communication skills

  • Proficient in the use of all social media platforms (TikTok, Facebook, Instagram, Twitter)

  • Capable of self direction

  • Strong analytical skills

  • Strong eye for design and visual feed layout

  • 1-2 years of experience as a Social Media Specialist or similar role preferred (but not required)

  • Understanding of SEO and web traffic metrics

  • Experience with doing target market research

  • Good understanding of social media KPIs

  • Excellent multitasking skills

  • Critical thinker and problem-solving skills

  • Good time-management skills

  • Great interpersonal, presentation and communication skills

  • High level of energy and optimism

  • Unparalleled flexibility

  • Stellar organization and follow through

  • Keen emotional intelligence & steadfast composure

  • Open, honest and active communication tendencies

  • Strong willingness to learn

  • Strong attention to detail and exceptional organizational skills

  • Ability to work quickly and efficiently while maintaining the highest quality standards

  • Willingness to work as part of a collaborative team

  • Self-motivated and able to work independently with minimal supervision at times.

  • Strong appreciation and understanding of the Coal and Canary brand.




  • Full benefits program after probation period of 3 months

  • Opportunity to be part of one of the fastest growing and fun start-ups in Canada.

  • Unlimited growth, seriously!

  • Staff merch + fun days (yaaas!)

  • You get to smell candles, and smell like candles all day every day!


Want to apply?


Please email with the following information and content:


  • Subject line: Social Media Rockstar position

  • Your Resume and cover letter detailing why you want to work for Coal and Canary and why you would be a good fit!

  • Write 3 original, creative captions for the three photos below with the intention of them being posted on our Instagram/Facebook pages! Please attach and include in your email with your resume and cover letter.

Image 2, Vacay All Day Collection
Image 1, Vacation Home in Rome candle
Image 3, Meredith, staff member
1) Pretend this is a new collection and this is a teaser post before the Vacay All Day collection is launched. What would the caption be?
2) Please give us an example of a caption you would write for a product photo!
3) We like to break up our posts to be more than just candles! Please give an example of what you would caption this photo of Meredith, our office manager at work!

Posting closes on Sunday, January 28/2021 at midnight CST!


Coal and Canary thanks all who apply; only shortlisted candidates will be contacted. We encourage applicants of all ages, races and gender to apply.




Coal and Canary Candle Company is a Winnipeg-based, independently owned candle producer and lifestyle brand. Since inception in the fall of 2014 we have run on sass, dreams and bubbly, more than quadrupling our growth. Our candles are small-batch, hand-poured, and made only of the good stuff. More at

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